The Brave Browser and the death of Ads
I am not someone who embraces change. I have been using Google’s Chrome browser since it became popular. It saves my passwords locally, it supports all kinds of plugins and it works good enough. Until recently, I was fine with chrome and fine with ads, I never really noticed them anyway and rarely do I pay them any mind. I heard of the Basic Attention Token and the Brave browser through coinbase. They’re doing a program where you can earn a few BAT tokens by watching some videos and taking a short quiz. The informational videos are available for all to see, whether or not you get invited to take the quiz in exchange for the BAT tokens, and after watching the videos, I have completely switched all my browsers to brave.
The brave browser blocks all ads by default and you can enable or disable this feature. It also stops tracking and it gives you a nice little summary of how many ads have been blocked and trackers stopped whenever you open a new tab and its easy to import your saved chrome passwords and bookmarks into brave. The brave browser is supposed to be more than just an ad blocker and this is where the BAT tokens come into play. BAT stands for Basic Attention Token and the premise is simple, pay people for their attention to ads that they agree to see instead of bombarding them with ads they will likely ignore anyway.
So how will creators be able to monetize their content? Each user who gets the brave browser right now will receive about 40 BAT to contribute to their favorite creators. The browser automatically sends these tips to the publishers based on how much time you spend browsing their content. This feature can also be disabled and you can manually send the creator a tip of your choosing in BAT. The Brave team also state that when the completely optional BAT ads are added into the Brave browser, the viewer and content publisher will receive a portion of the advertisers funds in the way of smart contracts.
By downloading and trying the brave browser at this link, you can help support cryptocrop.net and get your 40 BAT tokens to send to your favorite publishers. cryptocrop.net is a verified Brave publisher. Get the brave browser and your 40 free BAT tokens here.
What do you guys think of the Basic Attention Token and the Brave browser? Let me know in the comments below.